从众心理对消费价值观的影响的利与弊的分析

文档编号:XLX611  文档字数:9716,页数:10

从众心理对消费价值观的影响的利与弊的分析
摘要：目前, 消费价值观的研究越来越受到学者的关注, 已成为市场营销学、消费者行为学等领域研究的热点问题之一。而消费者的消费价值观受多方因素的影响，其中从众心理对其影响尤为大。本文从各个方面剖析了从众心理及消费价值观，并从实验调查出发，根据实际情况，分析研究了从众心理对消费价值观影响的利与弊。文章最后系统的概括了从众心理对实用性消费、享乐型消费、象征性消费的影响大小。

关键词：消费价值观；从众心理；分析
 
Abstract: at present, the study of consumption value by more and more scholars' attention, has become a marketing, consumer behavior research in the field of one of the hot issues. Consumer consumption value is influenced by many factors, including psychological conformity to its influence is very big. This paper from the aspects of analysis of conformity psychology and consumer values, and from the experimental investigation, according to the actual situation, analysis of the psychology of conformity on consumption values affect the pros and cons. Finally the article outlines the system conformity to practical consumption, enjoyment consumption, symbol consumption effect size.
 
Key words: consumption values; conformity; analysis

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