含权消费营销

文档编号:YX187   文档字数:7087,页数:13

含权消费营销
 摘要： 在这个营销普泛化的时代，营销还应该怎么做？首先是根据市场变化的特点，维护与完善营销的系统，让更多的人不是按照所谓出奇方式去追求制胜，而是以守正的方式得以协作长存；其次在于将组织的营销流程更为细致与专业化的基础上，选择、培养、锻炼更多的专业分工人才，形成专业化协同效应非常高的团队；再次是开阔见识，尊重营销专业技能的细分发展，挖掘与利用好专业的营销外包服务资源；最后关心社会人群中的微妙的变迁，把握最前沿的社会脉动及其对于市场影响模式的刺激。
      营销的启蒙时代已经结束，深化将是现在的特点，本文档主要介绍了含权消费的新营销模式。
 含权消费，就是要让普通消费者通过消费得到实惠。它创立了消费投资，消费储蓄，消费保险的新理念，开拓了新的消费利益机制，它真正实现了生产资本，流通资本和消费者三者的统一，真正实现了生产者与消费者的统一，真正实现了消费行为与消费价值的统一，它让简单的消费返利，消费积分，消费返券更加科学化，制度化，人性化，社会化。
      关键字：含权消费 营销 消费者 消费利益
 
 With Power Consumption Marketing
 Abstracts：Generalization in this era of marketing general, how also is marketing? First, the characteristics of the market changes, maintenance and improvement of marketing system, so that more people are not in accordance with the pursuit of winning the so-called strange way, but to keep forever is the way to cooperation; second is the organization's marketing process will be more detailed and professional basis, select, train, exercise more specialized division of labor talent, formed a very high professional team synergy; again is open knowledge, respect for the marketing expertise of the subdivision development, mining and marketing expertise to make good use outsourcing services resources; last caring people in a subtle change, to grasp the pulse of society and the most cutting-edge model for the market impact of the stimulus.
 Marketing of the Enlightenment is over, deepening the characteristics will be present, this paper introduces the power consumption with a new marketing model.
 With power consumption, is to make tangible benefits to consumers through consumption. It created a consumption and investment, consumption, savings, consumption insurance, new ideas, explore new mechanisms for consumer interests, it is truly the production of capital, flows of capital and the unity of the three consumers, producers and consumers realize the unity of turly realized the value of consumer behavior and consumption unity, it is so simple consumer rebates, purchase pionts, systematic, personalized and socialieds.
   Keywords:  with power consumption  marketing  cousumer  consumer interests

目录
摘要 1
Abstracts 1
目录 2
绪  论 3
一、含权消费营销概况 4
（一）含权消费的定义 4
（二）消费模式的发展历程 4
（三）含权消费的特点 5
（四）含权消费的权、责、利 6
二 、含权消费营销模式的分析 7
(一） 含权营销的四大理念 7
（二）含权营销与其他销售模式的区别 8
（三）含权消费新革命 9
（四）含权消费的实施 10
三、 含权消费的发展前景 11
参考文献： 13

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