浙江省涉茶服务业的现状、问题及发展对策

浙江省涉茶服务业的现状、问题及发展对策

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历史悠久的茶饮文化···········································2

（一）茶道··························································2

（二）茶礼··························································2

（三）茶艺··························································2

（四）茶文化························································3

（五）茶文化特点····················································4

二、涉茶服务业结构特征···············································4

（一）涉茶服务业研究的基本出发点····································4

（二）涉茶服务业经济增长特征········································4

（三）茶文化为品牌的推广埋下了基石···································5

三、浙江省涉茶服务业现状与问题······································5

（一）浙江省涉茶服务业优势及缺陷····································5

（二）农村涉茶服务业所存在问题······································6

（三）涉茶服务业人才学科培养要专一··································6

四、发展浙江省涉茶服务业对策建议····································6

（一）“小茶叶”撑起“大产业”········································6

（二）品牌发展与定位，是企业营销的主力军····························7

（三）高度重视茶文化创业产业········································7

（四）涉茶服务业人才培养迫在眉睫····································8

五、弘扬茶文化，促进旅游业的蓬勃发展································8

参考文献····························································9

历史悠久的茶饮文化

茶道

茶道一词，历史久远。

“孰知茶道全尔真，唯有丹丘得如此”。出自唐代诗僧皎然《饮茶歌·诮崔石使君》的这两句韵文，说明在汉唐时期，茶被认为是修身成仙的一种灵物；行茶的方式和吃茶的身心体验，可以助益人们摆脱日常烦恼，甚至人生根除烦恼的有效途径。

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