文档编号:YX056 文档字数:8288,页数:14

 摘  要

 论坛是互联网诞生之初就存在的形式，历经多年洗礼，论坛作为一种网络平台，不仅没有消失，反而越来越焕发出它巨大的活力。因为利用论坛的超高人气，可以有效为企业提供营销传播服务。而由于论坛话题的开放性，几乎企业所有的营销诉求都可以通过论坛传播得到有效的实现，进而诞生了论坛营销。论坛营销是以论坛为媒介，参与论坛讨论，建立自己的知名度和权威度，并顺带着推广一下自己的产品或服务。运用的好的话，论坛营销可以是非常有效果的网络营销手段。总的来说，论坛营销就是企业利用论坛这种网络交流的平台，通过文字、图片、视频等方式发布企业的产品和服务的信息，从而让目标客户更加深刻地了解企业的产品和服务。最终达到企业宣传企业的品牌、加深市场认知度的目的，这种网络营销活动就是论坛营销。针对于此，河南企业应该把传统营销和论坛营销相结合, 不断调整市场营销策略, 找到最有利于成长发展的营销之路,从而在激烈的市场竞争中不断地壮大和发展。

关键词   论坛营销/传播服务/企业策划/网络营销

Forum Marketing Research in Henan Province

ABSTRACT

 Forum is the beginning of the Internet existed in the form of the birth, after years of baptism, the forum as a network platform, not only has not disappeared, but more and more glow its great vitality. Ultra-high popularity because of the use of the Forum can effectively provide marketing communication services for enterprises. The topic of the Forum open, almost all of the marketing demands of business can be effectively transmitted through the Forum to achieve, thus the birth of a forum for marketing. Forum marketing is a forum for the media, participate in forum discussions, create their own degree of fame and authority, and Shun Daizhe promote yourself for products or services. Well, it would use the forum can be a very effective marketing, network marketing. In light of this, Henan enterprises should be the traditional combination of marketing and forum marketing, and constantly adjust marketing strategies, to find the most conducive to growth and development of the marketing path, resulting in fierce competition in the market continue to grow and develop. In general, the Forum marketing is a forum for enterprises to use a platform for the exchange of such a network, through text, pictures, video, etc. publish enterprise's products and services, so that target customers a deeper understanding of business products and services. Ultimately achieve corporate promotional business brand, aims to enhance the market awareness, this is a forum for marketing, network marketing activities.

KEY WORDS  forum marketing   communication   services corporate planning marketin

 
目  录
 
摘  要 II
ABSTRACT III
1  引言 1
2  何谓论坛营销 1
2.1  论坛 1
2.2  论坛营销 1
3  论坛营销的特点 1
4  企业论坛营销基本方式 3
5  中小企业应用论坛营销的优势 3
6  中小企业应用论坛营销的方法和技巧 4
7  论坛营销与其他几种网络营销模式的区别 6
8  论坛营销七步走 6
9  论坛营销的核心价值 8
结  束 语 10
致   谢 11
参考文献 12

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