C2C电子商务平台盈利模式的研究

目       录

电子商务的内涵···········································3

电子商务C2C平台的主要特点·······························3

C2C盈利模式的研究（以淘宝网为例）·························5

交易平台费用·············································5

支付宝···················································6

广告费···················································6

与物流公司的合作·········································7

手机等移动电子商务开发···································7

C2C 电子商务平台盈利模式拓展·····························7

内 容 摘 要

    近年来，我国电子商务持续快速发展，而C2C电子商务平台需要更加的规范化。2010 年11 月10 日，淘宝新规则全新上线，淘宝开始进行全面的规则改革，其制定的细则也为未来C2C电子商务平台的改革指明了方向。本文以淘宝网为例，对C2C电子商务网站的盈利模式进行了研究，探讨其运营模式，以期为中国C2C发展前景提出有效的建议。

关键词：电子商务   淘宝    盈利模式   C2C 电子商务平台   支付宝