Driven by digital technology, the market has entered the era of media convergence. Movies have also become the entertainment of the modern people. First of all, as an audio-visual art, film has the function of cultural communication. In cross-cultural communication, film is not only an art form, but also the product of an ideology and a communication medium with the function of spreading culture and values. With the development of globalization, more and more foreign films flood into the Chinese market. In particular, American films are the leading ones, in which marvel films are studied. As a typical representative of American hero films, marvel films have created the concept of "cinematic universe", which is different from ordinary sequels of series films. It is a movie concept of Shared world view. Cinematic universe is not only a series of films, but also can contain multiple series of films. Due to its wonderful, grand and compact storyline, intense and exciting fight scenes, dazzling and psychedelic special effects and other high-quality popular consumer culture elements, it is deeply pursued by contemporary Chinese youth and has a significant influence. Youth is an important period of physical and mental development, and an important stage of setting up a world view, outlook on life and values. As the future of a country, contemporary youth shoulders the important responsibility of national development, and the cultural education they receive during their growth is of great importance. Although marvel films cannot completely dominate the behavior of contemporary youth, they also subtly influence the way of thinking of contemporary youth. Thus, it is meaningful and important to understand the American culture conveyed by the marvel films.While enjoying the visual impact of American hero movies, we should also recognize their potential cultural connotation.

Topic research content

First, the background to the marvel films; Deconstruct the marvel series of movies, through the analysis of the typical hero image shaping and character characteristics; Anatomy of a movie

Language art and plot arrangement. From the perspective of the above aspects of the mainstream American contemporary culture: individual heroism, cultural imperialism analysis.

Main methods of writing research

Survey method; Literature review; Descriptive approach, etc

References

Pan xuanzhu. A study on the form of American social class under the background of marvel heroes' colors, journal of popular art.2017 (09)

Shi yingjuan. Cultural analysis of American hero movies. Film literature.2010

Jia yuanyuan. Interpretation of cross-cultural communication elements of marvel films, southeast communication, 2016