网上订单式印刷企业运营模式设计

论文编号:YS037  论文字数:11702.页数:26

摘 要：为了降低印刷企业的运营成本，获取更多市场机会，使企业变得更有竞争力，网上订单式运营模式将成为企业发展的必选之路。 
 本文通过对印刷企业运营状况不一的原因分析，总结印刷企业开展电子商务的经验。研究企业对发展电子商务认识、企业信息化层次、供应链管理的问题并提出对策。最后从电子商务平台的建立、电子样稿确定、网上支付、物流等方面设计适合印刷企业进行网上订单式运营的模式，使印刷企业有效的开展电子商务，让印刷企业能从电子商务中获益，成为印刷企业新的经济增长点。分析 “我要印”印刷电子商务网站成功的运营模式，对本设计做进一步说明。
关键词：网络印刷平台；供应链；报价系统

Abstract: In order to reduce the operational costs of printing Corporation, enables enterprises to become more competitive, order online-operation mode will be required.
 This paper summed up the experiences in developping e-commerce of printing ,on the basic of the analyis on the reasons for the different operating status of the printing enterprises. Researching the understanding of e-commerce business development, enterprise level information technology, supply chain management problem and propose a solution. Lastly, design the online ordering operation models / modes appropriate for printing enterprises from the perspective of the establishment of e-business platforms, the determination of electronic template manuscripts, the online payment, and the logistics; enable printing enterprises to carry out e-business effectively; make printing enterprises benefit from e-business;become the new economic growth point of printing enterprises. On the basis of the successful operating model of the printing e－Commerce website “I want to print”, which better proved  the availability of this design.
 
Keywords：E-commerce platform; supply chain; Quotation System

目  录
摘 要 I
Abstract II
目  录 III
1  课题背景与意义 1
1.1  改变印刷企业的竞争方式 1
1.2  改变印刷企业的竞争基础 1
1.3  改变印刷企业形象的竞争模式 1
2  印刷业网络订单业务现状 3
2.1  国内印刷业网络订单开展现状 3
2.2  国外印刷业网络订单开展状况 3
3  当前印刷企业电子商务发展存在的问题分析 5
3.1  对发展电子商务认识 5
3.3  全数字化工作流程 7
4  印刷企业网络订单运营模式方案设计 8
4.1  印刷企业网络订单运营流程图 8
4.2 设计说明 9
5  案例分析 15
5.1  操作界面及流程 15
5.2  案例设计分析 18
6  展望 19
致  谢 21
参考文献 22

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