波特五力模型在淘宝店铺中的运用

论文编号:XXLW030 论文字数:12177,页数:23

摘  要
    五力分析模型是迈克尔·波特(Michael Porter)于80年代初提出，对企业战略制定产生全球性的深远影响.用于竞争战略的分析，可以有效的分析客户的竞争环境.
 本文通过对波特五力模型的认识和了解，从供应商的讨价还价能力、购买者的讨价还价能力、潜在竞争者进入的能力、替代品的替代能力、行业内竞争者现在的竞争能力等5个方面，与现实生活中在淘宝网络中开设服装店的经验遭遇相结合.
 运用价值模型，讨价还价模型，多元回归模型等模型方法.对与淘宝开店过程中所遭遇的竞争关系进行分析，通过讨价还价模型分析在价格确定过程中的决定因素，再通过多元主成分分析对淘宝店铺竞争中的竞争因素贡献率进行分析，从而确定最主要的竞争因素并对与在竞争中如何生存，制定发展战略方向等做出决策.

关键词：波特五力模型  竞争关系 多元线性规划 淘宝店铺 发展战略

Abstract
  Five Forces Analysis model what the Michael • Porter was made in the early 80's, it have-to-business strategy of the far-reaching impact on the global. For the analysis of competitive strategy to be effective in the analysis of customer's competitive environment.      In this paper, Porter's Five Forces model of awareness and understanding, from the bargaining power of suppliers, the bargaining power of buyers, potential competitors from entering the capacity of the alternative capacity alternatives, the industry competitors, such as the competitiveness of the current five context, with real-life network in TaoBao experience to set up a clothing store a combination of experience.      Use the value model, the bargaining model, multiple regression model model. Taobao shop with the course of the competition encountered by the analysis model through the analysis of bargaining in terms of price to determine the factors determining the course, and then principal component analysis through multiple Taobao shop on the competitive factors in the competition analysis of the contribution rate in order to determine the most The main competitive factors in the competition and how to survive, to develop the strategic direction of the development of decision-making.
 
 
Key words: Porter's Five Forces model; Competitive relationship;
Taobao shop; Multi-linear programming; Development strategies

目  录
摘  要 i
Abstract ii
目  录 iii
第一章  引  言 5
波特五力模型………………………………………………………………………………….6
波特五力理论………………………………………………………………………………...6
波特五力模型概述…………………………………………………………………...7
波特五力模型的具体内容…………………………………………………………...7
波特五力模型的图解………………………………………………………………...9
淘宝女装店铺分析…………………………………………………………………………...11
淘宝女装店铺现状…………………………………………………………………………..11
自己的淘宝店铺分析………………………………………………………………………..11
店铺现状…………………………………………………………………………….12
店铺与其他店铺的比较…………………………………………………………….13
店铺与其他同级店铺间的优劣分析……………………………………………….14
五力模型在店铺中的运用…………………………………………………………………...14
波特五力模型的基本问题………………………………………………………………….14
讨价还价模型……………………………………………………………………………….15
讨价还价模型的概述………………………………………………………………15
讨价还价模型的理解与启示………………………………………………………16
五力模型中的讨价还价…………………………………………………………………….16
多元回归模型以及五力模型的运用………………………………………………………..17
多元回归模型的概述……………………………………………………………………….17
多元回归模型的内容………………………………………………………………17
多元回归模型的估计………………………………………………………………18
多元回归模型在淘宝店铺中的运用……………………………………………………….19

结论…………………………………………………………………………………………..20
致  谢…………………………………………………………………………………………………..21
参考文献………………………………………………………………………………………………..22

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