中山宇翔圆通快递有限公司的竞争策略分析

论文编号:WL199  论文字数:10481,页数:15
摘  要

 我国快递业经过近30年的发展，已成为一项市场前景广阔，经济利润丰厚，增长潜力巨大的新兴行业。此时，外资巨头和国内知名快递业务的经营者中国邮政、民航快递、中铁快运，还有众多的民营快递等企业的涌现，使得我国快递业的竞争变得越来越激烈。在这样的大环境下，作为圆通快递的地级城市加盟公司，中山宇翔圆通快递有限公司应该如何去更好的发展。
 本文首先通过对我国快递前景和中山市场的分析，并用SWOT工具对宇翔圆通快递有限公司的竞争优势、竞争劣势、潜在机会、潜在威胁等进行系统分析，然后根据该公司的实际情况，找出它在市场竞争中想要进一步提升竞争力时存在的问题，提出解决的方法。
 
关键词：宇翔圆通快递；  加盟公司； 竞争优势

ABSTRACT
 
 China's express delivery industry has become a start-up industry with a broad market prospects, high profit and great potential after nearly 30 years of development. While, with the appearance of well-known foreign companies and operators of famous express delivery companies in China, such as China Post, Air Express, and Railway Express, as well as many private express delivery companies, the competition in China's express industry is becoming increasingly fierce. How do the Zhongshan Yuxiang express delivery company, which as the prefecture-level urban affiliate company of Yuan tong Express get a better development?
 This article tries to find out the problems when the company wants to further enhance competitiveness and then solve the problems by many ways. Firstly, it analyzes the prospects of China Express and the ZhongShan market. Secondly, it systematically analyzes the competitive advantage and disadvantage, the potential opportunities and threats of Zhongshan Yuxiang express delivery company by SWOT tool.
Key words: Yuxiang Yuan tong Express； joining the company； Competitive advantage

目    录
 
摘  要 I
ABSTRACT II
绪论 1
一、 中山宇翔圆通快递有限公司概况 2
二、 中山快递业市场竞争分析 3
（一）中山快递市场分析 3
（二）宇翔圆通快递在中山的竞争分析 4
三、 如何提高宇翔圆通的市场竞争力 7
（一）存在的问题 7
（二）解决建议 8
结  论 11

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