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文档编号:YX124 文档字数:19495,页数:33 摘 要 随着互联网和营销理论的发展，网络整合营销将是网络营销的发展趋势。SNS网站的发展正处在关键时刻，所以其网站的营销至关重要。本文主要简述了SNS的主要特征和网络整合营销理论，结合大学生的网络行为特征，着重分析了网络营销中的口碑营销，网络广告和博客营销。并基于大学生的网络行为特征和SNS网站本身的特点，采用定性的方法，通过整合口碑营销，网络广告和博客营销，这三种与大学生密切相关的网络营销，来提高大学生对SNS网站的吸引力。这对于企业在大学生这个巨大的消费市场上，采取合适，有效的网络整合营销，具有积极地借鉴作用。 ABSTRACT Along with the development of the Internet and the marketing theory, network integrated marketing is the trend of development of network marketing. The development of SNS is in critical moments, so it’s important for the marketing of website. This paper gives a sketch of the main characteristics of SNS and the theory of Network integrated marketing, and analyzed the word-of-mouth marketing, network advertising and blog marketing emphatically with the characteristics of college students' network behavior. Based on SNS itself characteristics and the characteristics of college students' network behavior, to improve the appeal of SNS for college students with qualitative methods, through the integration Of word-of-mouth marketing, network advertising and blog marketing which is related with college students Closely. This is positive for the companies to take its adaptive, effective network integrated marketing to college students ---- this huge market.
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| Tags：网络 整合营销 大学生 SNS 站上 运用 | 2011-03-25 12:38:53【返回顶部】 |
