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文档编号:YX112 文档字数:13638,页数:20 摘 要 动漫产业被誉为21世纪最具发展潜能的产业,动漫产业在发达国家创造的利润神话、科技神话已得到世人的共识。自2004年以来，中国动漫产业发展如火如荼，杭州的地理和人力优势，为大批动漫企业提供了良好的发展环境，动漫产业的发展也与杭州产业结构优化方向一致。可是虽然产业发展迅速，政府大力支持发展并且给予政策扶持，动漫业的发展状况依然无法满足当前的市场需求，这直接影响了杭州动漫产业未来的发展。针对杭州动漫产业的发展现状,通过社会实践调查，数据^^文档分析和对杭州打造动漫之都的SWOT分析进行研究，深入剖析杭州动漫产业发展历程中所面临的问题和不足之处。最后结合杭州动漫产业的自身特色，从宏观和微观两个方面提出加快发展杭州动漫产业的对策。 ABSTRACT The animation industry is known as the most development potential of industry in the 21st century,the animation industry creation myth of profit and the technical already obtained people's mutual recognition in the developed country.Since 2004,the animation industry in china is developing at breakneck speed. Hangzhou has provided the good development environment on the advantages of geography and manpower for large quantities of animation enterprise, the animation industry development is also consistent with the Hangzhou industrial structure optimization direction. But although the industry is fast growing, the Government strongly supports the development and provide policy support , anime industry development still cannot satisfy the current market demand and this directly affects hangzhou anime industrial development in the future. To hangzhou anime industrial development, through social practice,data analysis and hangzhou anime swot analysis of the model of industry in research, depth analysis of Hangzhou in the development process of the animation industry problems and deficiencies.Finally, the animation industry of its own characteristics of Hangzhou, Hangzhou animation industry to speed up the development of countermeasures from both macro and micro. 目录 第一章 引言 1
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| Tags：杭州 动漫 产业 发展 探析 | 2011-03-25 12:00:27【返回顶部】 |
