电子商务圈子营销研究

文档编号:YX076 文档字数:7134,页数:14

摘  要
 
 社会的发展带动了电子商务的发展，同时网络的普及也更为电子商务的前进创造了契机。在电子商务发展的同时，也存在着很多困难，其中很重要的就是安全诚信问题。本文档通过对电子商务圈子营销的论证和讨论进一步验证了电子商务圈子营销的现状和前景。
 中国现代社会中由于政府行政力量的高度组织化，圈子的形迹渗透到了各行各业，于是“圈子”从政治系统进而向经济、教育、文学、艺术乃至民间生活的各个领域拓展。
 随着企业对“精准营销”的需求不断增加，有针对性的精准广告投放所占据的比例将越来越大，这也为寻求商业模式的互联网圈子营销服务 找到了一条赢利出路。由于网络圈子本身是人以类聚的，这在一定程度上减少了企业搜索顾客的成本，进而将企业与顾客等参与者的信息集中起来，便于双方信息的 沟通，提高了企业营销的效率和营销成功率。相比传统网络营销行为，圈子营销的精准程度及营销互动性更胜一筹。
 
关键词 电子商务/圈子营销/行业网站/B2B

THE ELECTRONIC COMMERCE CIRCLE CAMP PIN STUDIES

ABSTRACT

 Development of the economy has drive development of Electronic Commerce , that at the same time network popularizing is the Electronic Commerce going ahead also more has created turning point. While Electronic Commerce develops, existence also is burning many difficulty, among them very important accommodating oneself to is that safety believes problem really. The thesis is passed to the demonstration that Electronic Commerce circle camp sells and is discusses the current situation having verified the Electronic Commerce circle camp pin further with the prospect..
 Chinese modern society has been hit by the altitude systemization because of government administration strength , the circle person's movements and expression penetration has arrived at all professions and trades , the "circle" has educated thereupon from politics system and then to economy, the field has opened up one by one even literature and art, living among the people an exhibition.
 With the need escalation that enterprise sells " to accurate camp of "essence, accurate advertisement of essence having pertinency put into circulation the what be occupied by proportion general is more and more big , this serves also for the Internet circle camp pin exploring the commerce pattern to have found a gain way out. Get together since the network circle is person to resemble per se, this has decreased by enterprise to a certain extent searching for customer's cost , has concentrated participator's information such as enterprise and customer then both sides information easy to communicating with , efficiency and camp having raised the enterprise camp pin sell success rate. Be compared with each other tradition network marketing behavior, accurate degree of essence and interactive camp pin sex that circle camp sells are better by one tally.
 
KEYWORDS  Electronic Commerce , circle camp sell , industry covers the station , B2B

目  录
摘  要 I
ABSTRACT II
1. 电子商务圈子营销概论 1
1.1. 电子商务概念 1
1.2. 圈子概念 2
1.3. 电子商务与圈子结合的营销方式 2
2. 电子商务圈子营销的现状分析 3
2.1. 电子商务的现状决定营销模式 3
2.2. 电子商务营销模式当前存在的问题 3
3. 电子商务圈子营销前景 4
3.1. 中国的圈子 4
3.2. 电子商务圈子营销前景 5
4. 从cut35.com看电子商务圈子营销 6
4.1. 企业历程 6
4.2. 从网站模块的转变看电子商务圈子营销 6
4.3. 刀具商务网的未来之路 7
结束语 8
致  谢 10
参考文献 11

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