中小企业病毒式营销研究

文档编号:YX073 文档字数:9031,页数:18

摘    要
                                   
 伴随着近年来网络的繁荣和发展，病毒式营销逐渐兴起并引起人们的广泛关 注。而中小企业也在加入这种新兴的网络营销方式，本文档指出了病毒式营销在中小企业缺人少钱的经营状况下是一种对之发展非常适合的网络营销方法，对病毒式营销的市场推广策略和营销渠道以及针对青年群体这一特殊的消费群做一些对比分析，以便在今后的研究和发展中准确的把握市场的动向，并且提出了中小企业实施病毒性营销所面临的问题和解决我国病毒性营销开展过程中存在问题的策略。

关键词  中小企业  病毒式营销  营销策略  互联网

Study of viral marketing for SMEs 
                   
ABSTRACT 
                                                          
 Along with the prosperity and development in recent years, networks, viral marketing, and cause the gradual emergence of a wide range of people off Note. Medium-sized businesses are also getting into this emerging network of marketing, this paper points out the lack of viral marketing in the SME few people under the operating conditions of the money is very suitable for the development of the network marketing methods, viral marketing marketing strategy and marketing channels, as well as for youth groups, this particular group of consumers to do some comparative analysis in order to future research and development of an accurate grasp of market trends, and proposed the implementation of viral marketing, small and medium enterprises face the problems and to resolve our country to carry out the process of viral marketing strategy problems.
 
  KEY WORDS  small and medium enterprise    Viralmarketing
 Marketing Strategy             Internet 

 
 
目录                                               
1 引言 1
2病毒营销的概述 2
2.1  病毒营销的理解 3
2.2 病毒营销的特点 4
3 病毒营销在中小企业的应用 7
3.1  病毒营销是否适合中小企业 8
3.2  怎么使用病毒营销 9
4 中小企业病毒营销的应用分析和策略 10
4.1  中小企业病毒式营销开展过程中存在的问题 11
4.2  中小企业病毒式营销开展过程中存在问题的对策 12
4.3  中小企业病毒营销存在的问题和解决方法 13
4.4  使用创新策略提高病毒营销的价值 14
结束语 15
致    谢 16
参考文献 17

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