金融危机下中小企业电子商务网络营销策略研究

文档编号:YX069 文档字数:11368,页数:19

摘    要
                                   
 电子商务作为当今时代网络经济的最主要的贸易模式，以其空前的无限的生命力推动着部门经济、区域经济、国民经济和世界经济跃上一个新的台阶。电子商务已被公认为是21世纪世界格局的新型经济模式和催化荆，而中小企业是推动中国经济社会发展的重要力量，成为了大企业发展的依托，是活跃市场的基本主体，也是经济活力的具体体现。互联网的普及和发展，改变了人类的生活和生产方式。互联网与经济的紧密结合，推动了市场营销走入网络营销阶段。在金融风暴袭击下，对我国中小企业网络营销存在的问题进行研究，总结分析了基于电子商务环境下的网络营销策略，和分析了中小企业开展电子商务活动中遇到的问题，阐述了中小企业网络营销产品的定位及开展电子商务网络营销方法。
                                       
关键词   金融危机/中小企业/电子商务/网络营销

        
The financial crisis SME e-commerce Internet Marketing Strategy                        
                                     
ABSTRACT
                                     
                                     
 E-commerce era of the network economy as the most important trade patterns, with its infinite vitality of an unprecedented driving sector economy, regional economy, the national economy and the world economy has leapt to a new level. E-commerce has been recognized as the 21st century a new pattern of economic models and catalytic Jing, while the small and medium enterprises is to promote economic and social development of China an important force has become the development of large enterprises rely on the basic principal is an active market, but also the economic vitality of a concrete manifestation. Popularization and development of the Internet has changed human life and production. The close integration of the Internet and the economy and promote the marketing into network marketing stage. Under the financial turmoil on China's problems in network marketing for SMEs to study summarizes and analyzes the environment of network-based e-commerce marketing strategies, and analysis of SMEs in e-commerce activities, the problems encountered by small and medium enterprises described network marketing product positioning and e-commerce network marketing approach.
 
 KEY WORDS  financial crisis, SME, electronic-commerce, Marketing
 
 
目 录  
                
摘    要 I
ABSTRACT II
1引言 1
2我国电子商务网络营销的发展现状 3
2.1金融危机下中小企业市场营销策略探讨 3
2.2 金融危机下我国中小型企业电子商务 4
2.3 我国电子商务网络营销的发展现状 6
3中小企业网络营销开展情况分析 8
3.1 Email营销情况 8
3.2 搜索引擎情况 8
3.3 博客营销情况 9
3.4 事件营销情况 9
4开展电子商务网络营销中的不足 10
4.1 成本与收益 10
4.2 提高服务的能力 10
4.3 准确、客观的市场定位 10
4.4 虚拟服务“现实”化 11
5 中小企业电子商务网络营销的对策与方法 11
5.1 要了解行情 11
5.2 选择合适的电子商务网站类型 12
5.3 制定企业开展电子商务的工作计划 12
结束语 13
致谢 14
参考文献 15

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