电子商务关系营销研究

文档编号:YX064 文档字数:13962,页数:23

摘要
 如今我们正处在一个全球性竞争空前激烈的时代,随着互联网在全球的迅速发展,面对残酷的竞争事实,企业若想保持优势,经营者必须利用一切机会降低成本,提高效率,扩大市场及提高服务质量,努力确保自己的竞争优势。电子商务为企业提供了全球性贸易环境,建立了新型的商务通道,大大提高了商务活动的水平和服务质量。依托互联网的环境和优越性而产生的电子商务是一种新的营销理念和策略,与关系营销相比有可望而不可及的优势。电子商务目前已成为国际经济,贸易发展的强大动力,是一种全新的商务模式,具有虚拟化,成本低,效率高,透明化,规则化等特点,它是一个全新的系统工程。它的良好运行,需要构成这个大系统的各个组成部分稳定,协调的发展。文章对河南省电子商务对企业关系营销的影响进行了探讨。

 关键词  关系营销 /电子商务/  营销策略  /传统营销

HENAN PROVINCE THE RELATIONSHIP BETWEENE-COMMERCEMARKETING RESEARCH

ABSTRACT

 Now we are in a global era of unprecedented fierce competition, with the rapid development of the Internet around the world, face the harsh reality of competition, enterprises If you want to maintain our competitive edge, operators must use every opportunity to reduce costs, improve efficiency, expand market and improve service quality, and strive to ensure that their competitive advantage. E-commerce provides businesses with a global trading environment, to create new business channel, has greatly enhanced the level of business activities and quality of service. Relying on the superiority of the Internet environment and the resulting e-commerce is a new marketing concept and strategy, relationship marketing compared with the elusive advantage. E-commerce has become an international economic and trade development, a powerful driving force, is a new business model, with virtualization, low cost, high efficiency, transparency, rule-based and other characteristics, it is a new systems engineering. its good work, you need to constitute this large-scale systems of the various components of the stable and coordinated development. This paper Henan Province, marketing, e-commerce on the impact of business relationships are discussed.
 
 KEYWORDS Relationship marketing,E-commerce,Marketing strategy ,Traditional marketing

 
 目  录
 
摘要 I
ABSTRACT II
1引言 1
1.1  选题的背景 1
1.2  研究的目的和意义 1
2河南省电子商务的发展 2
2.1  电子商务的概念 2
2.2  电子商务的发展 2
2.3  电子商务的优势 3
2.4  河南省电子商务的发展 3
3  河南省关系营销应用现状与趋势 6
3.1  关系营销营销应用环境概述 6
3.2  关系营销的价值测定 6
3.3  关系营销的原则 7
3.4  河南省关系营销的形态 8
4  管关系营销战略的内容 9
4.1  顾客关系营销策略 9
4.2  竞争者关系营销策略 10
4.3  供销商关系营销策略 11
4.4  员工关系营销策略 11
4.5  影响者关系营销策略 12
5电子商务环境下关系营销 13
5.1  电子商务与关系营销概述 14
5.3  电子商务环境下关系营销的应用 16
结束语 18
致  谢 19
参 考 文 献 20

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