品牌汽车4S店培训体系初探--人力资源管理^^文档文档

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摘要
目前品牌汽车4S店同质化竞争越来越激烈，汽车4S店的经销商没有自身品牌，完全依附厂家汽车品牌。针对这一现状，本文试图通过探索建立培训体系的途径来帮助企业打造核心竞争力，创造企业的双品牌文化。
本文首先对案例企业的培训现状进行调查，从系统的角度，提出培训现状存在的一些问题；其次，运用布卢姆的教育目标分类学理论对该案例企业的厂商培训项目进行了内容分析，进一步探讨了企业如何发展自身的培训能力、构建培训体系，并就此提出了一些建议和对策。

关键词：培训体系；教育目标分类学；内容分析

ABSTRACT
With more and more severe competition in the automobile 4S shops, the dealerships of the automobile 4S shops absolutely depend on the automobile brands without their own brand images. In this situation, we tried to build up the core competence by means of discussing how to set up the training system, which help to create the double brand culture.
Firstly, we used case analysis to study one automobile 4S shop. Some serious problems were found, such as lacking training system, etc.
Secondly, we used content analysis method to analyze the current training program provided by the manufacturers according to the theory of the Taxonomy of Educational Objectives.
Finally, some recommendations were put forward to develop the ability to operate the training system and develop the training and development system.

Key words: training system; Taxonomy of Educational Objectives; content analysis

目录
一、导论--------------------------------------------------------------1
二、理论综述---------------------------------------------------------3
（一）培训的相关理论---------------------------------------------------3
1、培训概述-------------------------------------------------------3
2、培训与开发体系概述----------------------------------------   3
（二）布卢姆的教育目标分类学---------------------------------------5
1、教育目标分类学简介----------------------------------------   5
2、布卢姆教育目标分类学概述--------------------------------   5
（三）内容分析-----------------------------------------------------9
三、研究思路与方法---------------------------------------------------11
四、案例分析--------------------------------------------------------12
（一）背景介绍-------------------------------------------------------12
（二）培训现状------------------------------------------------------13
1、公司现有培训-------------------------------------------------   13
2、外部培训简介---------------------------------------------------  13
3、培训现状中存在的问题---------------------------------------  14
4、建议和对策-----------------------------------------------------15
5、小结---------------------------------------------------------15
(三)厂家培训课程的研究--------------------------------------------15
1、培训课程体系的内容分析（一）---------------------------   16
2、培训课程体系的内容分析（二）----------------------------  18
3、具体培训课程分析------------------------------------------19
4、建议和对策-----------------------------------------------22
（四）对策和建议----------------------------------------------22
1、构建完整的培训体系：系统培训模型建立------------------ 22
2、建立适合企业自身特征的培训模式—瀑布式培训---------24
3、利用厂商培训提高自主培训能力，建立自主培训体系---26
五总结和展望------------------------------------------------28
致谢-------------------------------------------------------29
参考文献--------------------------------------------------- 30

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