Rule 2：And the small shall act big… One way small companies flourish in the flat world is by learning to act really big.
And the key to being small and acting big is being quick to take advantage of all the new tools for collaboration to reach farther, faster, wider, and deeper.
I can think of no better way to illustrate this rule than to tell the story of another friend,Fadi Ghandour, the cofounder and CEO of Aramex,the first home-grown package delivery service in the Arab world and the first and only Arab company to be listed on the Nasdaq. Originally from Lebanon, Ghandour's family moved to Jordan in the 1960s, where his father, AH, founded Royal Jordanian Airlines. So Ghandour always had the airline business in his genes. Shortly after graduating from George
