中文字数:3286,中文页数:4  英文字数:1827 页数:6

 Challenges in Today's U.S. Supermarket Industry
Thom Imlay
 Supermarkets Will Continue to Redefine the Ways They Do Business with Their Customers
 Competition has raised the bar for supermarket retailers. Perhaps some have simply lost sight of what the customers needed and wanted. Regardless, today's customers have less time, and are more intelligent, than ever before. Supermarket retailers will continue to face increasing survival pressures. Consolidation in the market space will continue to affect existing supermarket chains, both large and small. The top-tier supermarket chains that have increased the size of their store base through recent acquisitions are struggling to absorb what they have bought while trying to defend market share against the low-cost operators. Those chains that remain standing will be the ones that learn how to reinvent themselves. Successful supermarket chains will become experts at targeting specific consumer segments. Some are proving that being willing to target and settle for a smaller piece of the pie can be a winning formula. This becomes an iterative process that takes time, effort, resources, and—perhaps most the most difficult thing of all—a change in culture. Each retailer must search for its own winning formula to compete. To succeed, supermarket retailers must take advantage of new innovations, to create customer experiences that deliver true differentiation. Technology will play a major role in enabling these new innovations.
 Existing Store Systems Technology

挑战在今天的美国超市业 Thom Imlay
    超市将继续重新定义方式做生意与他们的客户     竞争提高了酒吧超市零售商。也许有些人简单地忽略了客户的需要和希望。无论如何，今天的客户更短的时间内，更聪明，比以往任何时候。超市零售商将继续面临着越来越大的生存压力。巩固的市场空间将继续影响到现有的连锁超市，大型和小型。该顶级连锁超市的规模，增加了他们的存储基地，通过最近的收购都在努力吸收他们的购买，而试图捍卫市场份额的低成本运营商。这些链的继续站立将那些学习如何进行自我调整。成功的连锁超市将成为专家们针对特定消费群体。有些人证明愿意目标和解决的一个较小的一块馅饼可以是一个成功的模式。这已成为一个反复的过程，需要时间，精力，资源，和也许是最困难的事情最全的改变文化。每个零售商必须寻找自己的成功的模式进行竞争。要获得成功，超市零售商必须利用新的创新，创造客户的经验，提供真正的分化。技术将发挥重大作用，使这些新的创新。

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