企业网站设计的视觉化研究

论文编号:JYX095  论文字数:18151.页数:37

摘要
 在信息化快速发展、网络日益普及的今天，企业网站已成为宣传自身形象的一个窗口，也是企业和客户之间的有效纽带, 是企业信息化建设的重要组成部分。但实际调查却表明，企业的这些门户网站并没有发挥应有的功效。
 本文阐述了企业网站概念、意义及作用，分析了中国企业网站发展的现状及企业网站设计视觉优化的需求分析。企业网站视觉化的基础是网页设计，由此，笔者详细地研究了网页设计的概念、内涵及特点，并从网页布局、美学的角度提出了网页视觉优化的策略，即视觉整体化、平衡优化、组合优化。
 然而，网页设计与企业网站要融合为一个整体的核心是如何在网页设计中体现企业的文化内涵。本论文从这个角度探讨了国内外企业网站与企业文化结合完美并达到视觉最优化的网站实例。在此基础上，自行设计五个满足网页设计工作流程并达到视觉优化标准的网页实例。
 笔者认为要达到一个企业网站视觉最优化，就要从企业的角度出发，深刻理解企业的需求，同时也要了解用户群的需求，结合设计的理念，搭配好色彩，用心去做，就可以做出让自己、让企业、让用户满意的网站。
  
关键词：企业网站，网页设计，网页布局

Abstract
 With the development of informationization and increasingly widespread of network nowadays, the enterprise website has been a window for propagandizing enterprise's image, which is also an effective link between the enterprise and their clients, and an important component of enterprise's informationization construction. However, the thorough investigation indicated that these main websites do not display their proper effect.
 This article elaborates the concept of enterprise website, the significance and the functions, and analyzes present situation of development in Chinese enterprise website and the demand of visual optimization in enterprise website design. The foundation of an enterprise website visual optimization is homepage design. Therefore, the author has studied the concept, the connotation and the characteristics of homepage design in detail, and proposes the strategy of homepage visual optimization from the angle of homepage layout and esthetics, namely visual integral optimization, balance optimization, combinational optimization.
 However, the homepage design and the enterprise website become an integration means that enterprise's cultural connotation should be indicated in the homepage design. This article has discussed some works of enterprise website and the enterprise culture perfectly combined and achieved the visual optimization both at abroad and home from this point of view. Furthermore, based on those works, I would like to introduce five other illustrations made by myself which are both meet the work flow of website design and achieved the standard of visual optimization.
 The author figures out that the website design should be on behalf of the enterprise and profoundly understand the requirements of it to achieve the visual optimization. Meanwhile, an enterprise website satisfied by oneself, by enterprise and by consumers also needs designer to realize the demand of consumers, combine idea of design, use proper color, and do it by heart.
 
Keywords : Enterprise Website, Website Design, Website Layout
目录
摘要 I
Abstract II
第1章 引言 1
1.1 什么叫做企业网站 1
1.2 中国企业网站发展现状 2
第2章 企业网站设计的需求 4
 2.1 企业网站的意义 4
 2.2 企业网站设计视觉优化的需求分析 5
第3章 企业网站页面设计 9
 3.1 网页设计的概念 9
 3.2 网页设计的内涵 9
 3.3 网页设计的特点 9
 3.4 从美学角度看企业网站的页面设计 10
 3.5 网页布局的基本形式 11
 3.6 网页设计的视觉优化策略 14
第4章 企业网站视觉优化标准 15
 4.1企业网站视觉优化标准 15
 4.2 企业网站与文化结合的视觉效果 16
 4.2.1 国内企业网站 16
 4.2.2 国外企业网站 19
第5章 设计实践及实例 23
 5.1 网页设计工作流程 23
 5.2 设计实例介绍 24
 5.2.1 龙光公司的网站 24
 5.2.2 乐程文化传播有限公司的网站 27
 5.2.3 80印象馆 29
第6章 结束语 31
参考文献 32
致  谢 34

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