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浅谈家族企业文化的建设

文档编号:GS106 字数:20598,页数:28，有外文翻译

摘要

企业文化有着丰富的内涵，对企业的长远发展有着重要的作用。我国的家族企业在改革开放的过程中取得了长足的发展，但也存在诸多问题亟待解决，特别是家族企业自身在企业文化建设上存在的缺陷，已经在一定程度上阻碍了企业的发展，应该引起足够的重视。为此，探索和建立适合家族企业本身特点的企业文化就显得尤其重要，加强企业文化建设，必须从实践和理论角度对家族企业的发展路径进行深入探讨，科学地把握企业文化建设的作用和意义，分析家族企业文化的先天优势，指出家族企业文化方面存在的内在缺陷，从而走出对企业文化建设认识上的误区，并就家族企业文化的建设提出了相关政策建议。
首先，本文概述家族企业文化的背景与现状。
其次，根据现时家族企业文化的优劣势，对其进行分析。
再次，列举家族企业文化建设的成功与失败的案例，从中找出家族文化建设的对策。
最后，提出家族企业文化构建的策略与建议。

关键词：家族企业，企业文化，建设

Abstract

The enterprise culture is full of rich connotation, playing a important role in long term development of corporate. Family firm in our country has obtained the considerable development in the reform and open policy process, but also has many problems to urgently which is awaited to be solved, specially the flaw of family firm which exists in the corporate culture construction, has already hindered corporate's development in the certain degree. It should pay attention. Therefore, it's important to explore and establish the corporate culture which suits the family firm. Strengthens the corporate culture construction, must scientifically grasps the corporate culture construction the function and the significance, the analysis family firm culture congenital superiority, thus goes out to the corporate culture construction understanding in the erroneous zone, and put forward the related policy proposal on the family firm culture construction.
First, this article outlines the family firm culture the back ground and the present situation.
Second, according to the present family firm culture superior inferiority, carries on the analysis to it.
Third, Gives an example about the successful and defeat case of the corporate cultural of family firm, find out the family cultural reconstruction the countermeasure.
Finally, proposed the corporate culture of family firm constructs strategy and suggestion.

Key words : Family firm, Corporate culture, Construction

目       录
1 绪论…………………………………………………………………………………………1
1.1 题目背景与目的………………………………………………………………………1
1.2 国内外研究状况………………………………………………………………………2
1.3 题目研究方法…………………………………………………………………………3
1.4 文档构成及研究内容…………………………………………………………………3
2 家族企业文化的优势与局限性分析………………………………………………………5
2.1 家族企业文化的优势…………………………………………………………………5
       2.1.1 家族的强凝聚力………………………………………………………………5
       2.1.2 决策效率高……………………………………………………………………5
       2.1.3较易处理内部交易关系………………………………………………………5
       2.1.4 减少代理风险…………………………………………………………………5
       2.1.5信任度更高……………………………………………………………………6
2.2 局限性分析……………………………………………………………………………6
       2.2.1家族企业文化缺失或文化表层化……………………………………………6
       2.2.2 领导者文化就是企业文化……………………………………………………7
       2.2.3 较易出现排外性………………………………………………………………7
       2.2.4 重人情轻制度…………………………………………………………………8
       2.2.5 易因循守旧……………………………………………………………………8
       2.2.6 忽视员工的参与………………………………………………………………8
3 家族企业文化的案例研究………………………………………………………………10
3.1 用人理念文化的案例分析……………………………………………………………10
      3.1.1 日本西武集团…………………………………………………………………10
      3.1.2 杜邦公司………………………………………………………………………11
      3.1.3 丹佛斯公司……………………………………………………………………12
3.2 三星集团精神与理念文化的变迁……………………………………………………13
      3.2.1 传统与现代的融合——旧瓶装新酒…………………………………………14
      3.2.2 经营文化理念的变迁…………………………………………………………15
4 家族企业文化的构建策略与建议………………………………………………………19
4.1 家族企业文化建设的突破口…………………………………………………………19
      4.1.1 领导者自身的突破……………………………………………………………19
      4.1.2 员工思想的突破………………………………………………………………19
      4.1.3 价值理念具体化………………………………………………………………20
4.2 根据企业具体情况建立企业文化……………………………………………………20
      4.2.1 企业文化要适时变化…………………………………………………………21
      4.2.2 改变经营管理方式……………………………………………………………21
      4.2.3 高层领导应该充分发挥先导作用……………………………………………21
      4.2.4 塑造良好企业形象……………………………………………………………22
      4.2.5 合理利用人力资源……………………………………………………………22
      4.2.6 建立有效的评价体系…………………………………………………………23
结论…………………………………………………………………………………………25
参考文献……………………………………………………………………………………26
致谢…………………………………………………………………………………………28