提升信息透明化条件下贸易企业的客户价值初探

提升信息透明化条件下贸易企业的客户价值初探

文档编号:GS023 文档字数：15632，页数：15 有开题报告，和任务书

摘要

在信息不透明的条件下，贸易企业相对垄断地掌握着客户和供应商信息，这样“贱买贵卖”就成了这些企业的经营之道；在信息透明化条件下，贸易企业不再拥有特权，为了维持和吸引更多的客户，只能不断采取新的措施来提高贸易企业的客户价值。本文所讨论的就是贸易企业对其所提供的贸易服务中的服务价值和形象价值所进行的改善，主要的方法有两种，即大力推行电子商务和现代物流，不断按照客户的要求提供客户需要的信息和服务。
关键词：信息透明化, 贸易企业, 客户价值, 电子商务, 现代物流

Abstract
When information was not so clear, information of customers and suppliers is mostly under control of certain trade enterprises. They took up this information advantage to buy the goods at low prices while selling them with quote high prices. When the information is relatively clear, these enterprises would no longer gain such information advantages. In order to sustain and attract more customers, they have to create more effective measures and improve their service quality to enhance their customer value. This article mainly discussed the improvement of the service value and figure value of the trade service provided by the trade enterprises. There are two good measures: Electric Commerce and modern Logistics. Trade enterprises can provide more competitive services according to the customers’ demand when implementing these two improvements.
Keywords:
Information clarity, Trade enterprise, Customer value,
Electric commerce, Modern logistics

目录
绪论……………………………………………………………… 1
1概念与理论概述………………………………………………… ………4
1信息透明化的界定……………………………………………………………4
2贸易企业的客户价值的界定…………………………………………………4
3信息透明化对贸易企业的客户价值的影响………………………………… 3
1．4信息透明化条件下，贸易企业的客户价值的转变………………………… 4
1．5贸易服务的增加值对客户价值的作用……………………………………… 4
2贸易企业客户价值的探索……………………………………………5
1电子商务在国际贸易中的作用……………………………………………… 5
2．1．1电子商务概述…………………………………………………………… 5
2．1．2基于电子商务的国际贸易实务运作…………………………………… 5
2．1．3电子商务环境下国际贸易实务方式的变化…………………………… 6
2．1．4电子商务给贸易带来的风险…………………………………………… 7
2．1．5·电子商务作为贸易服务的增加值的价值…………………………… 8
2．2现代物流在国际贸易中的作用……………………………………………… 10
2．2．1现代物流概述…………………………………………………………… 10
2．2．2物流服务作为贸易服务增加值的价值………………………………… 11
3结束语…………………………………………………………………13
参考文献………………………………………………………………14
致谢……………………………………………………………………15