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文档编号:GS217 文档字数:8479,页数:15 摘要:目的 分析提高消费者虚假违法药品广告辨别能力的必要性，提出提高消费者虚假违法药品广告辨别能力的途径。方法 调查海口市消费者药品广告行为、虚假违法药品广告态度，采用统计软件SPSS10.0对相关数据进行分析，探索提高消费者药品虚假违法药品广告辨别能力的机制、途径、方法。结果与结论 普及消费者药品广告知识，提高消费者虚假违法药品广告辨别能力需要药品监督管理部门、各街道办事处、居委会、医药院校通力合作，建立药品广告知识宣传的系统性、长效性、反馈性机制，充分利用医药院校大学生的力量，成立一支药学专业知识较好，素质较高，参与性强的大学生宣传队伍。
The Necessity and Method of Improving Consumer's Discriminability of Mendacious and Illegal Drug Advertisement Abstract: Objective To analyse the necessity and method of improving consumer's discriminability of mendacious and illegal drug advertisement .Methods Research Haikou consumers’ behavior of drug advertisement and attitude toward the mendacious and illegal drug advertisement， use statistical software SPSS10.0 to analyze data， and suggust the mechanism, approach and method of improving consumers' discriminability of mendacious and illegal drug advertisement .Results and conclusion Popularizing consumers' drug advertisement knowledge and improving their discriminability of mendacious and illegal drug advertisement need the cooperation of drug administration department, sub-district offices, neighborhood committee, and the medical and pharmaceutical university, to establish the systematic, longevity and feedback mechanism .It’s necessary to make full use of medical and pharmaceutical college students' power, to set up a active group of well knowledge of drug advertisement and higher quality. 目 录
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| Tags：提高 消费者 虚假 违法 药品 广告 认知度 必要性 途径 方法研究 | 2010-10-11 09:13:30【返回顶部】 |
