电子商务为怡人工艺品公司带来的商机与挑战

文档编号:DZ919  文档字数:9889.页数:11

摘要
 根据学校文档要求，经过查找^^文档，本文主要围绕电子商务为怡人工艺品公司带来的商机与挑战这一核心议题进行了初步探讨。文章首先阐述了关于电子商务的概念及发展特点，然后简述了电子商务在中国的现状及在工艺品市场的现状，最后进一步阐述了电子商务为怡人工艺品公司带来的商机特别是借助全新手段获得全球性竞争优势这一点及所带来的挑战，明确指出电子商务为怡人公司带来的巨大商机，但在这同时也指出了电子商务给怡人公司带来的挑战，文章还明确的提出了一些应对措施。本人在实习中对电子商务在企业中的巨大作用有了深刻了解。
关键词：电子商务 互联网 竞争

Abstract
       According to the school paper, and following to find information in this article focus on e-commerce company for the pleasant crafts business opportunities and challenges brought about by the core issues discussed. The article first expounded on the concept and the development of e-commerce features, and then briefly described the current status of e-commerce in China and the status quo in the crafts market, and finally further elaborated pleasant crafts e-commerce companies, especially the business opportunities brought about by new obtained by means of a global competitive advantage of this and the challenges that point to know the company a pleasant business for several major business opportunities, but at the same time also pointed out that e-commerce to the challenges posed by pleasant company, the article also made a number of specific response measures. At my internship on the e-commerce in the enterprise with a deep understanding of the enormous role.
Keywords：e-commerce; Internet; compete;

目录

引言4
一、电子商务的含义.………………………………………………………….….5
 （一）电子商务的概念.………………………………………………………..5
 （二）电子商务发展的特点……………………………………………….…..5

1、更广阔的环境………………………………………………………….……5
2、广阔的市场………………………………………………………………… 5
3、更快速的流通和低廉的价格……………………………………………… 5
二、电子商务的现状……………………………………………………………….5
 （一）我国电子商务的现状…………………………………………………….5
 1、注重战略发展……………………………………………………………….6                 
  2、传统企业触网……………………………………………………………….6
 3、网站建设发展迅速………………………………………………………….6
 （二）我国工艺品公司电子商务的现状……………………………………….6
 （三）怡人工艺品公司电子商务的现状……………………………………….6
三、电子商务为怡人工艺品公司带来的商机…………………………………….7
 （一）巨大的市场为怡人工艺品公司孕育着无限的商机…………………..7
 （二）借助全新手段获得全球性竞争优势……………………………………7
  1、树立怡人公司良好形象…………………………………………………..8
 2、增强成本竞争优势………………………………………………………..8
 3、采用新型商务模式………………………………………………………..10
   4、电子商务成为新的增长点…………………………………………………10
四、电子商务为怡人工艺品公司带来的挑战…………………………………….11
五、怡人工艺品公司应该怎样面对电子商务…………………………………….11
 （一）树立全球竞争意识………………………………………………………11
 （二）电子商务时代怡人工艺品公司对人才的独特的标准与要求…………11
结论………………………………………………………………………………….12
参考文献…………………………………………………………………………….13

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