浅析我国在线逆向拍卖采购模式的问题与对策

^文档编号:GM248  包括:开题报告及任务书,^文档字数:11513,页数:17

摘    要

     在产品同质化程度日益提高、同类产品的价格竞争十分透明和激烈的今天，降低采购成本是一个最容易见效的降低成本，提高产品竞争力的办法。网络的推广和电子商务的发展，为作为电子采购四种采购模式之一的在线逆向拍卖采购的产生和迅速发展提供了条件。其在降低采购成本、提高采购效率上的优势使其在我国得到迅速的发展。但是因为其发展历史不长，还处于探索阶段，所以我国在发展在线逆向拍卖采购上还存在很多的问题。本文主要论述在线逆向拍卖采购在我国发展所面临的问题及发展对策。首先简略阐述在线逆向拍卖采购的基本内容及其在国外的发展状况；其次是介绍了在线逆向拍卖采购在我国的发展现状及其面临的六个问题；最后从政府、供求双方及电子商务提供商三个角度来具体阐述相关的对策。

【关键词】在线逆向拍卖，采购模式，问题与对策

Abstract

    With the increasing homogenization of the products and the transparent and fierce competition of the prices among similar products today, lowering procurement costs is the most effective way to lower procurement costs and increase the competitiveness of its products. And with the diffusion of the network and the development of e-commerce, the online reverse auction procurement, one of the four e-procurement models, has gained the conditions for the emergence and the rapid development. Its advantages in lowering procurement costs and increasing procurement efficiency make it get a rapid development in China. But because of its short history of development, it is still in the exploratory stage.Therefore, the development of online reverse auction procurement in China still faces a lot of problems. This paper mainly discusses the problems occurred in the development of Chinese online reverse auctions in the procurement and the counter measures. First, this paper briefly explains the basic content of the online reverse auction procurement and its development abroad. Second, it introduces the current situation and the six problems of the online reverse auction procurement in China. Finally, It explains the related measures from the perspectives of the Chinese government, the suppliers and the providers, and the E-commerce providers.
【Key Words】Online reverse auction ; procurement model; Problems and Solutions.

  目  录
1 引言 ...........................................................2
1.1 问题的提出 ...................................................2
1.2  研究该问题的意义 ............................................2
1.3  文献综述 ....................................................3
1.4  特色与不足 ..................................................3
2  在线逆向拍卖采购的概述 ........................................4
2.1 在线逆向拍卖采购的定义 .......................................4
2.2 在线逆向拍卖采购的业务流程 ...................................4
2.3  在线逆向拍卖采购的优越性 ....................................5
2.4 在线逆向拍卖采购在国外的发展状况 .............................5
3 我国在线逆向拍卖采购的现状及问题 ...............................6
3.1 我国在线逆向拍卖采购的现状 ...................................6
3.2 我国在线逆向拍卖采购的问题 ...................................7
4 我国在线逆向拍卖采购的对策 .....................................10
4.1 政府的对策 ...................................................10
4.2 供求双方的对策 ...............................................12
4.3 电子商务运营商的对策 .........................................13
5 结论 ...........................................................15
参考文献 .........................................................16
致   谢 ..........................................................17

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