中小旅游企业电子商务的发展策略探析

中小旅游企业电子商务的发展策略探析

^文档编号:DZ024 包括:开题报告及任务书,^文档字数:13049,页数:20

摘要

知识经济时代的到来，使得中小旅游企业在传统经营模式下的发展愈加艰难，而电子商务的兴起，则为中小旅游企业走出困境并获得不断发展提供了新的动力和方向，因此，中小旅游企业发展电子商务的策略研究成为众多旅游企业关注的焦点。
本文旨在通过分析和尝试研究解决中小旅游企业发展电子商务所面临的困难来探讨中小旅游企业电子商务的发展策略。首先，本文简述了研究背景、目的和方法；其次，分析了中小旅游企业发展电子商务所面临的困难；紧接着就面临的困难提出了相应的解决方案；最后，通过分析与总结提出适合中小旅游企业电子商务的发展策略并预测了未来的发展趋势。由于比较注重考虑我国电子商务和中小旅游企业的现状，因此这些策略具有一定的可操作性和务实性，相信加以应用后会取得不错的效果。

【关键词】电子商务中小旅游企业发展策略

Abstract

With the advent of knowledge economy times, the development of medium-and-small-sized tourist enterprises will be more difficult in the mode of tradition management. However, the development of Electronic Commerce (EC) has provided new power and direction for medium-and-small-sized tourist enterprises to step out of predicament and to develop constantly. Thus, the study of the EC development of medium-and-small-sized tourist enterprises has already become the focus for multitudinous tourist enterprises.
The article wants to confer development strategies of EC in medium-and-small-sized tourist enterprises through analyzing and trying to solve the problems in developing EC in medium-and-small-sized traveling enterprises. First, the article summaries the research background, purpose and method. Second, this paper analyzes the problems in developing EC in medium-and-small-sized tourist enterprises. Third, this paper proposes the corresponding solutions. Finally, it raises relevant EC development strategies in medium-and-small-sized traveling enterprises and forecasts the future development tendency. As a result of consideration of EC and medium-and-small-sized tourist enterprises in China, these strategies are comprehensive, practical and they will be helpful for medium-and-small-sized tourist enterprises if they are put in use.

【Key Words】Electronic Commerce; Medium-and-small-sized traveling enterprise; Development strategy

1 导论 ......................................................2
1.1研究背景 ..................................................2
1.2研究目的与方法 ............................................3
2 中小旅游企业发展电子商务面临的问题 ........................4
2.1中小旅游企业发展电子商务的宏观环境问题 ....................4
2.2中小旅游企业发展电子商务的自身基础问题 ....................5
3 中小旅游企业发展电子商务的解决方案 ........................7
3.1中小旅游企业发展电子商务的环境规划 ........................7
3.2中小旅游企业电子商务的发展策略 ............................11
3.3中小旅游企业电子商务的成功案例 ............................14
4 结论与展望 ................................................15
4.1结论 ......................................................15
4.2中小旅游企业发展电子商务的前景展望 ........................15
参考文献 .....................................................17
致谢 .....................................................18