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丰城农业电子商务应用研究

^文档编号:DZ012 包括:开题报告及任务书,^文档字数:8574,页数:13

摘要

20世纪60年代，世界经济转向以技术发展带动经济发展的阶段。电子商务,作为20世纪后期新兴的事物，对整个社会经济产生深远影响,加快了整个社会的商品流通，有效的降低社会交易成本，加快社会发展。然而将先进的技术运用在落后的农业上却是近二十来年的事。
^文档从古老的农业及新兴的电子商务二者的特点入手,论述二者结合的必然性和紧迫性.并结合农业改革及农业电子商务在国内外的发展状况,提出丰城发展农业电子商务的必然性.在进一步分析丰城农业现状的基础上,通过思考及深入查找^^文档找到丰城发展农业电子商务的思路和突破口,从而提出一个适合丰城市情的发展战略.作者认为应该注意发展农业产业化，注重品牌和保证质量，秉着分层次分阶段的战略思想来考虑丰城农业电子商务的实现。最后作者结合电子商务的构成因素的基础上考虑丰城农业电子商务的具体实现。

【关键词】电子商务农业电子商务农业产业化应用措施

Abstract

In the 1960's , the world economy changes direction to the stage of the economic development by the development of technology. Electronic business, as a newly developed issue in the late 20th century, has profound influence on the whole social economy, speeds up the circulation of commodities of the whole society, reduces social transaction cost effectively, speeds up the development of the society. However, the advanced technology was applied in the underdeveloped agriculture only about 20 yeas ago.
This paper commences from the characteristics of the ancient agriculture and the arisen Electronic Business, discusses the inevitability and urgency of the combination of the two areas. Puts forward the inevitability of developing agriculture electronic business in Feng Cheng City, with the consideration of agriculture reform and the development condition of Agriculture Electronic Business home and abroad. The paper then advances a development strategy suitable for Feng Cheng market, based on the analysis of Feng Cheng agriculture through consideration and collection of relevant data for the development of Feng Cheng agricultural E-business. The write thinks that great attention should be given to the industrialization of agriculture, the brand name and quality guaranty. The realization of Feng Cheng agricultural E-commerce should be based on strategic thinking at different stages. Finally the writer is thinking of a way to realize Agricultural E-commerce in Feng Cheng with different considerations.

【Key Words】 Electronic Business; Agriculture Electronic Business; Agriculture Industrialization.

1 引言 ...........................................................2
1.1 问题的提出 ..................................................2
1.2 国内外农业电子商务发展概况 .................................2
2 研究的理论基础 ...............................................3
2.1 农业电子商务概念 ............................................3
2.2 电子商务构成................................................ 4
3 丰城农业电子商务实现的必然性与及存在的问题 ....................4
3.1 实现农业电子商务是大势所趋 ..................................4
3.2 丰城农业本身决定必须实现农业电子商务 ........................5
3.3 丰城农业存在的问题 ..........................................5
4 丰城农业电子商务实现的战略选择 ................................7
4.1 加快农业产业化建设，发挥龙头企业的龙头作用 ...................7
4.2 加强品牌建设、注重质量意识 ...................................7
4.3 以电子商务为契机，分层次分阶段发展.......................... 8
5 开展丰城农业电子商务的具体措施 ................................9
5.1 政府引导普及电子商务的基础知识............................... 9
5.2 加快农业信息基础设施建设在农村进行农业信息化教育............ 9
5.3 利用农业合作社和其他中介机构开展农业电子商务 ................10
5.4 建立建全诚信体系培养电子商务应用人才 .......................10
6 结论 ..........................................................10
参考文献 .........................................................12
致谢 ...........................................................13

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